Episodes
Thursday Apr 02, 2020
Utilizing AI to retarget high value customers effectively for increased revenue
Thursday Apr 02, 2020
Thursday Apr 02, 2020
A discussion of AI, or Artifical Intelligence, and how the technology can be utilized properly with yor customer list, with the goal to generate more revenue and ROI via email programs and Facebook campaigns. It's using data to match buyer trends with products they wil most likely buy. It's really interesting. And it's part of the Convining process.
My guest is Jerry Abiog is a Co-Founder and CMO of Standard Insights - an AI as a Service growth marketing platform that enables businesses to:
- Execute data-driven omni-channel campaigns
- Monetize their data to find lookalike customers on Facebook
This helps them target the right person with the right product/service, at the right time. They empower businesses to become more competitive in a data-driven world with marketing precision. Prior to co-founding Standard Insights, Jerry had a consultancy that helped SaaS companies with sales and marketing initiatives.
I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.
Saturday Mar 28, 2020
Saturday Mar 28, 2020
I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.
It’s Ok to be anxious. But, also a time to reflect on business. How to maintain an edge? Do we keep branding? How to stay in front of prospects and clients. What are my expectations to myself, my employees, my customers, and my business?
This is a marketing optimization podcast. And my message is Fix the Convince. And perhaps in the coming days and weeks it might be the right time to think about what needs fixing with your marketing strategy. You know the words- assess and audit.
Today I review marketing strategy, and items that you should consider to assess right now regarding your messaging and how you market yourself.
Saturday Mar 21, 2020
Don't Neglect Your Database; A Database Marketing Overview
Saturday Mar 21, 2020
Saturday Mar 21, 2020
If you have a large database of prospects; are you managing your list properly in order to target relevent content to specific segments that drive more quality leads? My guest today is one of the most influential B2B marketers in the country, Ruth Stevens.
Together we discuss the importance of a clean database, how to segment your database for marketing outreach. A review of 3rd party data sources, intent marketing options, and general database marketing best practices.
Ruth Stevens consults on customer acquisition and retention, specializing in business-to-business markets. She also teaches marketing at business schools in the U.S. and abroad. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University. Her website is RuthStevens.com
I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.
Thursday Mar 19, 2020
Buyer Persona Research. How Every Marketing Campaign Needs to Begin.
Thursday Mar 19, 2020
Thursday Mar 19, 2020
Do you know who your customers are and why they need your product or service? Their challenges, pain points, and how they choose solutions? What questions they ask via the journey? This information is all essential in order to build a robust content-driven lead generation plan. That's why you need Buyer Persona Research. Listen to a great discussion on buyer persona strategy.
My guest is Carolyn Frith, of CarolynFrithMarketing
Carolyn Frith has spent decades in leadership roles in both consumer and B2B marketing. Over the last ten years, she has been heavily involved in content marketing, taking projects from research through implementation. To develop content strategy, she has always advocated for starting with buyer persona research to better understand customers and their information needs.
I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.
Thursday Mar 12, 2020
Content Marketing Strategies for B2B Firms. Building Trust Generates Leads.
Thursday Mar 12, 2020
Thursday Mar 12, 2020
Content marketing strategy. If you're a B2B firm and wondering how important content is to attracting quality leads and closing deals, then listen to this podcast. My guest is Ardath Albee and we discuss the high level strategy of planning and implementing content that builds trust.
Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers and convince customers to stay with personas and persona-driven content marketing strategies. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She is a frequent industry speaker and workshop leader, and you’ll often find her on the lists of the top B2B content marketing experts to follow.
Oh and she's accompanied by her dog!
I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.
Friday Mar 06, 2020
Lead Captured. Now What? Lead Qualification 101.
Friday Mar 06, 2020
Friday Mar 06, 2020
When leads are captured on a website or landing page via content, what happens next? How do you qualifiy them as actual potential sales-ready leads? Inside sales versus lead nurturing? Or both. Listen to this insightful discussion on the process of lead qualification best practices.
My guests are the founders of 3D2B, a global outsourced inside sales/lead qualification provider for companies in the high tech B2B arena. Jeff Kalter is the CEO and co-founder and has been in the high tech marketing/sales industry for over 25 years. Sabrina Farraiolli is the VP of sales and also co-founder. They are based in Italy as well as in Florida.
I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.
Friday Feb 28, 2020
Customer Data Platforms (CDP). What, Why, How. An Overview of the Benefits.
Friday Feb 28, 2020
Friday Feb 28, 2020
I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization and lead generation consultancy. Do you know what a CDP is? A customer data platform is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.
My guest, David Raab, explains how CDPs work, and the strategy behind how companies can benefit from utilizing it properly to generate increased customer engagement and sales.
David M. Raab is Founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that helps companies make the best use their customer data. Mr. Raab has long experience as a marketing technology consultant and industry analyst. Prior to his consulting career, he made an honest living as a marketer in the publishing and continuity industries. Mr. Raab is a graduate of Columbia College and the Harvard Business School.
Thursday Feb 27, 2020
LinkedIn Content Strategy for both Sales and Marketing teams
Thursday Feb 27, 2020
Thursday Feb 27, 2020
I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization and lead generation consultancy. Today we talk LinkedIn content strategy and how sales and marketing need to align to optimize the channel successfully. My guest is Brynne Tillman, a national social selling leader and CEO of Social Sales Link.
Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling.
Friday Feb 21, 2020
An Intro to the Benefits of Conversion Rate Optimization on Your Website
Friday Feb 21, 2020
Friday Feb 21, 2020
It's Paul Mosenson, founder of NuSpark Consulting, and my guest for this podcast is Deb Cinkus.
Deb Cinkus is the founder & CEO of Polished Geek, a boutique digital marketing and web development agency headquartered in North Carolina since 2009. Deb and her team at Polished Geek help clients improve their website and marketing ROI with strategic consulting and expert implementation services in marketing automation, website personalization and Conversion Rate Optimization. Deb is a CXL Institute Certified Optimizer, a credential awarded to those who successfully complete the CRO industry’s most rigorous training and certification program for Conversion Rate Optimization professionals.
The podcast reviews CRO strategy and tactics, for both B2B and eCommerce, with an emphasis on strategic approaches and how a CRO program correctly implemented can make your leads and sales increase dramatically.
Friday Feb 14, 2020
Friday Feb 14, 2020
It's Paul Mosenson, founder of NuSpark Consulting, and my guest for this podcast is Donna Duncan. Donna is a long-time SEO strategist and consultant. Her website is B-SeenOnTop.com. She's a national thought leader and has been published across a variety of marketing journals. Today we discuss SEO strategy from a high level view, best practices for keyword ranking, and how to generate more leads and conversions with targeted organic traffic from search engines.