Fix the Convince- Marketing Optimization
Lead Nurturing Content Strategy with Marketing Automation

Lead Nurturing Content Strategy with Marketing Automation

November 6, 2020

Lead nurturing, email marketing cadence, or whatever you call the process of email marketing sequences, is critical to engage potential prospects to consider your firm. Build trust, mix with offers, but don't over do it.  There's a process here, and it's discussed with Genoo founder Kim Albee.  Genoo is a low-cost but robust marketing automation platform that integrates with WordPress.  As always it's not the tool, it's the strategy.  How to convince prospects with email messaging. 

Kim is the founder and President of Genoo, which leads the field in inbox deliverability across the email service providing industry. She is also the founder of the B2B Online Marketing group on LinkedIn.  She is an expert in using email marketing to build relationships and engagement with your perfect potential customers, and has helped hundreds of companies and entrepreneurs build email engagement engines for their business that has helped to fuel their growth

 

 

Content Syndication:  Driving Targeted Leads Across the Web.

Content Syndication: Driving Targeted Leads Across the Web.

October 15, 2020

Content Syndication is the concept of placing your best lead magnets across hundreds of publishers and generating leads at scale. Netline is the leading content syndication firm; working with publishers across all b2b categories. 

For this podcast we discuss how content syndication works, how to target the right audiences, and how to determine the best content that drives quality leads. My guest is David Fortino, SVP of Audience, Marketing, and Product at NetLine Corporation where he is responsible for the strategic direction and adoption of NetLine's content-centric buyer engagement platform.

I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

eCommerce Business Strategies: Revenue Lift or Shift?

eCommerce Business Strategies: Revenue Lift or Shift?

October 8, 2020

Convincing prospects to buy, add to cart, or get a quote is one of the most critical components of Marketing Optimization. But eCommerce strategy encompasses so much more!  Customer experience of course. Loyalty.  What's your ultimate eCommerce business plan? Revenue Lift? or Revenue Shift. 

My guest on my podcast is Gigi J. Kizhakkechethipuzha, founder of Virtina, an eCommerce development firm with clients all over the world.  We talk about all about high level eCommerce strategies, and what makes people take action on your website.  It's all about convincing of course.  But listen to our compelling conversation!

Gigi JK has about 27 years of experience in the business of technology. He's am eCommerce strategist/advisor to many organizations.  Recovering multi-tasking addict. Problem Solving Aficionado, especially the problem involves revenue, profit and customer experience. 

 

Website Revenue Optimization for B2B. More than Conversion Optimization!

Website Revenue Optimization for B2B. More than Conversion Optimization!

September 19, 2020

We're all looking to generate more revenue from our website.  A challenge for B2B; it's not just lead generation but quality lead generation throughout the funnel.  Conversion optimization to revenue optimization is a business transformation process, led my my guest, Arun Sivashankaran, founder of FunnelEnvy, a provider of website revenue optimization services and technology for B2B and demand generation marketers.  Learn about this compelling process of website revenue optimization. It's an insightful (and a little technical) conversation.

 

Arun is a engineer who fell in love with data-driven marketing and together with his team has helped fast growing startups and large enterprises generate millions more in incremental pipeline & revenue from their existing website traffic. He speaks at numerous industry events and has been featured in guest interviews and podcasts over the years

Why and How a Fractional CMO can Grow Your Business & Revenue

Why and How a Fractional CMO can Grow Your Business & Revenue

September 4, 2020

If you're a small or midsize business, a startup or scale-up, B2B or B2C, and you're looking for an enhanced go-to-market strategy, you may need to hire a Fractional CMO to guide you through your strategy and tactics, and take you to the next level.  With a Fractional CMO you get all of the brain power and experience with none of the overheads of a permanent hire. 

For this podcast, it's one Fractional CMO (me) to another.  The Founder of gigCMO, an internationally renowned Fractional CMO service, Mark Magnacca. Together we speak about the benefits of a Fractional CMO to a firm, and a general discussion on marketing leadership's role in an organization, mixed with strategic case studies and insights.  It's a compelling listen.

Mark has over 30 years of business experience in senior leadership roles in consumer driven organizations across a diverse range of industries and countries. His experience spans start-ups, scale-ups and multinationals, working alongside senior leadership teams as well as owners, investors and Boards on key strategies and program delivery – often in highly regulated industries and with significant cross-cultural challenges.  

gigCMO is based in London, but the CMOs are throughout the globe.

Content Curation & Content Sharing Strategy. For Marketing. For Sales. For Leads

Content Curation & Content Sharing Strategy. For Marketing. For Sales. For Leads

August 20, 2020

UpContent is a robust content curation tool that allows sales and marketing deepen relationships with prospects.  Content engages, content educates, content build brand, content generates leads. 

I speak with Scott Rogerson, CEO of UpContent.  This engaging conversation is all about sharing content with prospects; what forms of content, the strategies, and the approaches that can lead to potential leads into your funnel. Learn about content sharing strategy and the benefits of doing so.

 

Prior to founding UpContent, Scott ran a marketing agency, raised and ran a middle-market private equity fund, and spent over five years in consulting assisting non-profit and for-profit organizations to build successful strategies and improve operations.

 

I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:

Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:

August 7, 2020

CMOs have much on their plate; and the biggest on that plate is having a robust process to manage all of their marketing initiatives all in one place. The answer is Plannuh. 

My guest is Peter Mahoney.

Peter is the founder and CEO of Plannuh, the first AI-driven platform for delivering Operational Marketing excellence by combining marketing planning, budget management, expense tracking and ROI optimization.

Together we talk about managing campaign ROI and how to optimize total spend for the best performance.

Peter has more than 30 years of experience as a marketing and product executive and has been a CMO for companies from early stage through multi billion dollar public companies.

 

I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Know what a Sending Platform Is? Engage with Prospects with Automated Direct Mail

Know what a Sending Platform Is? Engage with Prospects with Automated Direct Mail

July 31, 2020

That's right. Direct Mail as part of a nurture or ABM campaign. Send postcards, e-gifts, mugs, etc as part of your B2B marketing campaigns. How? With Sendoso.  Today's discussion is with the CMO of Sendoso, Dan Frohnen.  A great podcast. 

 

Dan isn’t your typical tech marketer.  Before starting work in B2B SaaS, he spent 10 years in Music Publishing selling hard goods to retail.  He’s knows how to do fax marketing and direct mail, in addition to modern tactics.  He know put all of this knowledge to use as the CMO of Sendoso, a fast growing B2B tech company that providers marketing and sales teams tools to send direct mail and gifts at scale to targeted audiences.  

 

I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Lead Generation Now. The Zero Moment of Truth. Emerge Stronger.

Lead Generation Now. The Zero Moment of Truth. Emerge Stronger.

July 24, 2020

Today I’m the guest! It’s an audio recording of a webinar I did with Nimble Leader CEO Andrew Ortyn.  I speak about lead generation and ZMOT, as defined by Google, the Zero Moment of Truth, when a buyer makes that decision to fill out a form and submits to become a lead. Choosing the right channels, with the right content, with the right offers, with the right website/ landing page messaging, all contribute to getting your company on the Short List, by obtaining the almighty lead that can turn into a customer. 

 

I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories. 

Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more.  A good primer on the options.

Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more. A good primer on the options.

June 14, 2020

I'm a former Media Director with extensive TV buying experience. For optimial reach of messages, there's so many options to present your video besides linear (broadcast).  Cable, Streaming, On-demand, Hulu, Advanced, OTT.  Where does one start?

I discuss all of these options with my guest, Gary Newman, from TEGNA Media. Gary is an Advertising & Marketing Specialist handling agencies and advertisers looking for consultation on local and regional campaigns. Prior to joining TEGNA he spent two years in Philadelphia as an Account Executive for CBS Television where he sold the CBS owned and operated CBS and CW duopoly. At TEGNA his primary focus is on their OTT product Premion.

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.  I am also an accomplished Media Buyer with my firm NuSpark Media

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