Fix the Convince- Marketing Optimization
A Recap of the new book: The Revenue Zone, with Tom Burton

A Recap of the new book: The Revenue Zone, with Tom Burton

September 27, 2022

Today a multi-faceted podcast with various topics.  My guest is Tom Burton, currently a co-founder at LeadSmart Technologies.   LeadSmart has developed a 2nd generation CRM and customer intelligence platfrom for whole distribution companies.   He also recently released a new book called The Revenue Zone:  The Ultimate Playbook for the Next Generation of B2B Sales, Marketing and Predictable Revenue Growth,

I discuss Tom's company and the goals of his CRM as well as highlights from hs new book which is a great read for sales and marketing leadership to really understand the buyer's journey.

Tom is also the co-host of a new podcast called Social Selling for Newbies; found on LinkedIn. We discuss that too!

And I am Paul Mosenson, a Fractional CMO focusing on lead generation and marketing strategy at NuSpark Consulting.

Conversion Rate Optimization. The Strategy. The Keys.

Conversion Rate Optimization. The Strategy. The Keys.

May 27, 2022

Conversion Rate Optimization.  Understand it.  The difference between revenue growth and revenue drop. It's not to be taken lightly. Generate more leads to your website, capture more sales opportunities.  Close more deals.  And it starts with how effective your website or landing page is to build trust and conversion.

Join me and NuSpark alliance Jamey DiLorenzo, CEO of Philly-based Great Big Digital Agency, a CRO firm that works with businesses of all sizes to improve their online conversion rates.  Together we talk about the keys to CRO; the tactics, the strategies, and why it's so important.

I'm Paul Mosenson, Your Lead Generation CMO and founder of NuSpark Consulting.  Need more leads? Better Call Paul.

Optimizing Your Message; Generate More Leads

Optimizing Your Message; Generate More Leads

May 7, 2022

Get your message clear.  Be perfectly understood. That's Zach Messler's message to his clients and to all of you listening.  Getting your message strategy right is not easy!  Of course think of your audience.  Their needs. You sell solutions!  Optimizing your messaging and content means more prospect engagement, trust, leads, and sales.

Join me and my guest Zach Messler, a nationallly known content thought leader, and owner of ZachMessler.com, as we have an awesome conversation on how the right message approach drives leads and sales.  Have a cup of coffee, and engage wth us. 

 

The strategic and technical side of cold email deployment for outbound marketing

The strategic and technical side of cold email deployment for outbound marketing

March 25, 2022

Folks, sending cold email to purchased lists, whether you agree or not, is an important component to lead generation, and a tactic, if planned and set up correctly, can work to drive appointments, downloads, or other offers. But there's a way to do this properly!  

My guest today is Matt Ratliff, a technical guru and founder of Funneltechie, a consultant that helps firms set up cold email from a technical standpoint.  That means new domain setup, host DNS record setup, list verification, spam management and more.   

I am Paul Mosenson, Lead Generator and Fractional CMO, founder of NuSpark Consulting.  I manage email campaigns as part of my role, so this topic is critically important to understand email deliverability!  Listen!

A Podcast about Marketing Podcasts. How and Why

A Podcast about Marketing Podcasts. How and Why

August 28, 2021

Have a podcast.  Want to do one?  There's a number of benefits to hosting a podcast or being a guest on them.  Thought leadership.  Sharing on social and email.  Building trust of course due to your insights.  

Today's guest is Mark Colgan, a podcast marketing consultancy, Speak On Podcasts, as well as an outbound/sales expert for SaaS companies.  We have engaging conversion on podcast strategy and marketing them.  Give a listen!  

The Importance of Data Management in Revenue Growth

The Importance of Data Management in Revenue Growth

June 30, 2021

Know how to interpret data and make it work for revenue growth?  It's one thing to create dashboards, and show trends, but it's another thing to really evaluate it, and make strategic decisions that can determine the right media, demand gen, and sales tactics that drive growth.  It's about data storytelling.

My guest is Scott Taylor, known as “The Data Whisperer” who has helped countless companies by enlightening business executives to the strategic value of proper data management.

He focuses on business alignment and the “strategic WHY” rather than system implementation and the “technical HOW.” As Principal Consultant for MetaMeta Consulting he helps Enterprises and Tech Brands tell their data story.

An avid business evangelist and award-winning original thinker, he continually shares his passion for the strategic value of master data through industry events, public speaking, blogs, videos, whitepapers, podcasts, cartoons, puppets shows and all forms of thought leadership.

A Discussion about Revenue Ops, and how ths role contrbutes to business growth

A Discussion about Revenue Ops, and how ths role contrbutes to business growth

May 24, 2021

With the age of tech and tools (and all those AI and IO websites) there has been a growing role for the title of Revenue Ops, or Rev Ops. Marketing Ops, Sales Ops, etc.  What is a Rev Ops role, why would a business need it, and how does the role contribute to a company growth plan?  The topic is discussed with Michael Hartmann of Hartmann Advisory Group LLC. 

Michael has 20+ years of experience in a variety of industries and in both large and small organizations. Most recently he was Director of Marketing Technology/Demand Generation at Freeman, a leading events organization. He also has a strategic marketing/revenue operations consulting business. Michael is also the co-host of a Marketing Operations-focused podcast called Ops Cast

Programmatic Display Advertising. Strategy-Tactics-Results

Programmatic Display Advertising. Strategy-Tactics-Results

May 19, 2021

Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers.  And it can be measured and optimized for performance.  My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display advertising consultancy and is an alliance of mine.  She also has her own podcast on programmatic. We discuss online display strategy, tactics, and measurement.  listen and get insights.

How the right words and messages drive increased conversions. Trust!

How the right words and messages drive increased conversions. Trust!

April 24, 2021

Words on your website, words in your emails, words in your ads, are really a key to driving engagement and conversion rate increase.  Words and style contribute to your brand, and build trust.  Trust encourages clicks. Trust encourages sales. Join me with Randye S. Spina, a long-time communications professional, as we discuss the power of messaging.  Randye is a Marketing and Communications professional whose corporate career included senior level positions in Financial Services and the Travel industry before evolving into Higher Education and Consulting, having owned an agency for 13 years.  She has worked with hundreds of businesses, and built a long list of successes with start-ups including creating, building, scaling, then managing marketing campaigns. She now is one of the consultants with Your Revenue Growth Team.

Your Revenue Growth Team.  How Marketing & Sales Drive Revenue Together

Your Revenue Growth Team. How Marketing & Sales Drive Revenue Together

April 22, 2021

Paul Mosenson, Founder of NuSpark Consulting, Fractional CMO services, gives an overview of his revenue growth alliance, Your Revenue Growth Team, from a B2B perspective.  His short talk explains what the alliance is, why marketing and sales need to align, and the importance of trust messaging to drive leads and sales properly.  Only 12 minutes, but think about the message.  

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