Fix the Convince- Marketing Optimization
Website Revenue Optimization for B2B. More than Conversion Optimization!

Website Revenue Optimization for B2B. More than Conversion Optimization!

September 19, 2020

We're all looking to generate more revenue from our website.  A challenge for B2B; it's not just lead generation but quality lead generation throughout the funnel.  Conversion optimization to revenue optimization is a business transformation process, led my my guest, Arun Sivashankaran, founder of FunnelEnvy, a provider of website revenue optimization services and technology for B2B and demand generation marketers.  Learn about this compelling process of website revenue optimization. It's an insightful (and a little technical) conversation.

 

Arun is a engineer who fell in love with data-driven marketing and together with his team has helped fast growing startups and large enterprises generate millions more in incremental pipeline & revenue from their existing website traffic. He speaks at numerous industry events and has been featured in guest interviews and podcasts over the years

Why and How a Fractional CMO can Grow Your Business & Revenue

Why and How a Fractional CMO can Grow Your Business & Revenue

September 4, 2020

If you're a small or midsize business, a startup or scale-up, B2B or B2C, and you're looking for an enhanced go-to-market strategy, you may need to hire a Fractional CMO to guide you through your strategy and tactics, and take you to the next level.  With a Fractional CMO you get all of the brain power and experience with none of the overheads of a permanent hire. 

For this podcast, it's one Fractional CMO (me) to another.  The Founder of gigCMO, an internationally renowned Fractional CMO service, Mark Magnacca. Together we speak about the benefits of a Fractional CMO to a firm, and a general discussion on marketing leadership's role in an organization, mixed with strategic case studies and insights.  It's a compelling listen.

Mark has over 30 years of business experience in senior leadership roles in consumer driven organizations across a diverse range of industries and countries. His experience spans start-ups, scale-ups and multinationals, working alongside senior leadership teams as well as owners, investors and Boards on key strategies and program delivery – often in highly regulated industries and with significant cross-cultural challenges.  

gigCMO is based in London, but the CMOs are throughout the globe.

Content Curation & Content Sharing Strategy. For Marketing. For Sales. For Leads

Content Curation & Content Sharing Strategy. For Marketing. For Sales. For Leads

August 20, 2020

UpContent is a robust content curation tool that allows sales and marketing deepen relationships with prospects.  Content engages, content educates, content build brand, content generates leads. 

I speak with Scott Rogerson, CEO of UpContent.  This engaging conversation is all about sharing content with prospects; what forms of content, the strategies, and the approaches that can lead to potential leads into your funnel. Learn about content sharing strategy and the benefits of doing so.

 

Prior to founding UpContent, Scott ran a marketing agency, raised and ran a middle-market private equity fund, and spent over five years in consulting assisting non-profit and for-profit organizations to build successful strategies and improve operations.

 

I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:

Managing & Optimizing Marketing Campaign ROI. Forget the Spreadsheets (:

August 7, 2020

CMOs have much on their plate; and the biggest on that plate is having a robust process to manage all of their marketing initiatives all in one place. The answer is Plannuh. 

My guest is Peter Mahoney.

Peter is the founder and CEO of Plannuh, the first AI-driven platform for delivering Operational Marketing excellence by combining marketing planning, budget management, expense tracking and ROI optimization.

Together we talk about managing campaign ROI and how to optimize total spend for the best performance.

Peter has more than 30 years of experience as a marketing and product executive and has been a CMO for companies from early stage through multi billion dollar public companies.

 

I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Know what a Sending Platform Is? Engage with Prospects with Automated Direct Mail

Know what a Sending Platform Is? Engage with Prospects with Automated Direct Mail

July 31, 2020

That's right. Direct Mail as part of a nurture or ABM campaign. Send postcards, e-gifts, mugs, etc as part of your B2B marketing campaigns. How? With Sendoso.  Today's discussion is with the CMO of Sendoso, Dan Frohnen.  A great podcast. 

 

Dan isn’t your typical tech marketer.  Before starting work in B2B SaaS, he spent 10 years in Music Publishing selling hard goods to retail.  He’s knows how to do fax marketing and direct mail, in addition to modern tactics.  He know put all of this knowledge to use as the CMO of Sendoso, a fast growing B2B tech company that providers marketing and sales teams tools to send direct mail and gifts at scale to targeted audiences.  

 

I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Lead Generation Now. The Zero Moment of Truth. Emerge Stronger.

Lead Generation Now. The Zero Moment of Truth. Emerge Stronger.

July 24, 2020

Today I’m the guest! It’s an audio recording of a webinar I did with Nimble Leader CEO Andrew Ortyn.  I speak about lead generation and ZMOT, as defined by Google, the Zero Moment of Truth, when a buyer makes that decision to fill out a form and submits to become a lead. Choosing the right channels, with the right content, with the right offers, with the right website/ landing page messaging, all contribute to getting your company on the Short List, by obtaining the almighty lead that can turn into a customer. 

 

I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories. 

Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more.  A good primer on the options.

Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more. A good primer on the options.

June 14, 2020

I'm a former Media Director with extensive TV buying experience. For optimial reach of messages, there's so many options to present your video besides linear (broadcast).  Cable, Streaming, On-demand, Hulu, Advanced, OTT.  Where does one start?

I discuss all of these options with my guest, Gary Newman, from TEGNA Media. Gary is an Advertising & Marketing Specialist handling agencies and advertisers looking for consultation on local and regional campaigns. Prior to joining TEGNA he spent two years in Philadelphia as an Account Executive for CBS Television where he sold the CBS owned and operated CBS and CW duopoly. At TEGNA his primary focus is on their OTT product Premion.

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.  I am also an accomplished Media Buyer with my firm NuSpark Media

App Marketing Strategies. What You Need to Know to Grow Your App.

App Marketing Strategies. What You Need to Know to Grow Your App.

June 4, 2020

Have an app? Building an app? My podcast focuses on app growth strategies; from app store optimization (ASO) to paid app campaigns. And discussed is key metrics to consider when growing your app including retention and attribution. If you're in the app business or comtemplating building and growing one, you need to listen.  Convincing people to download and most importantly, stay with your app, is critical.

My guest is Fouad Saeidi is the founder & CEO of App Growth Network – A global product marketing Agency for Apps HQ in Vancouver Canada. He has worked on 200+ mobile apps in his career in the past 7 years and operates a team that has members in North America, Europe, and Asia. While working for Sage as the global lead for App Marketing, he realized there are big gaps for product marketing for apps from pre-launch to growth phase and he founded the agency 2 years ago.

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.  And as a developer of my own app, I do app install marketing campaigns. https://nusparkconsulting.com/app-marketing-services/

Revenue Enablement and Marketing Accountability.  What You Need to Know Now.

Revenue Enablement and Marketing Accountability. What You Need to Know Now.

May 28, 2020

Revenue Enablement: The process by which you most efficiently & effectively acquire and maintain customers by maximizing revenue gained through each stage of a customer’s journey; aligning Marketing, Sales & Service.  It's the essense of marketing/sales alignment and optimizing the buyer's journey. It's what I do at NuSpark Consulting, and also our guest!  

Learn about key concepts that can significantly improve ROI by convincing buyers through the journey the right way. My guest is Stephen Diorio,  of the Revenue Enablement Institute. 

He's an established authority on go-to-market innovation with 30 years-experience helping hundreds of sales and marketing leaders use technology to grow profits faster.

He leads the institute of world class academics, experts, and practitioners. The mission is to provide a new generation of growth leaders with the management tools, skills and capabilities they will need to lead the transformation of sales, marketing, and service in order to accelerate revenue growth and adapt to the new buying reality,

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Intent Data in B2B Marketing. Target Companies Most Interested in You.

Intent Data in B2B Marketing. Target Companies Most Interested in You.

May 20, 2020

Considering using Intent data as part of your B2B targeting strategy?  Intent data is information collected about web users’ content consumption or ‘observed behavior’ that can provide insight about their interests, and from this indicate potential ‘intent’ to take an action.  It's all about sending convincing messages to prospects in the market.  Bombora is the leading intent data provider out there, and thus the topic of the podcast.

My guest is Kate Athmer, Sr. Director of Growth Marketing and Sales Development at Bombora. She’s responsible for educating prospects on the many ways Intent data can improve the ROI of marketing and sales efforts, while guiding them toward more sustainable marketing and selling practices.

It's a really compelling conversation.

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

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