Fix the Convince- Marketing Optimization
A Podcast about Marketing Podcasts. How and Why

A Podcast about Marketing Podcasts. How and Why

August 28, 2021

Have a podcast.  Want to do one?  There's a number of benefits to hosting a podcast or being a guest on them.  Thought leadership.  Sharing on social and email.  Building trust of course due to your insights.  

Today's guest is Mark Colgan, a podcast marketing consultancy, Speak On Podcasts, as well as an outbound/sales expert for SaaS companies.  We have engaging conversion on podcast strategy and marketing them.  Give a listen!  

The Importance of Data Management in Revenue Growth

The Importance of Data Management in Revenue Growth

June 30, 2021

Know how to interpret data and make it work for revenue growth?  It's one thing to create dashboards, and show trends, but it's another thing to really evaluate it, and make strategic decisions that can determine the right media, demand gen, and sales tactics that drive growth.  It's about data storytelling.

My guest is Scott Taylor, known as “The Data Whisperer” who has helped countless companies by enlightening business executives to the strategic value of proper data management.

He focuses on business alignment and the “strategic WHY” rather than system implementation and the “technical HOW.” As Principal Consultant for MetaMeta Consulting he helps Enterprises and Tech Brands tell their data story.

An avid business evangelist and award-winning original thinker, he continually shares his passion for the strategic value of master data through industry events, public speaking, blogs, videos, whitepapers, podcasts, cartoons, puppets shows and all forms of thought leadership.

A Discussion about Revenue Ops, and how ths role contrbutes to business growth

A Discussion about Revenue Ops, and how ths role contrbutes to business growth

May 24, 2021

With the age of tech and tools (and all those AI and IO websites) there has been a growing role for the title of Revenue Ops, or Rev Ops. Marketing Ops, Sales Ops, etc.  What is a Rev Ops role, why would a business need it, and how does the role contribute to a company growth plan?  The topic is discussed with Michael Hartmann of Hartmann Advisory Group LLC. 

Michael has 20+ years of experience in a variety of industries and in both large and small organizations. Most recently he was Director of Marketing Technology/Demand Generation at Freeman, a leading events organization. He also has a strategic marketing/revenue operations consulting business. Michael is also the co-host of a Marketing Operations-focused podcast called Ops Cast

Programmatic Display Advertising. Strategy-Tactics-Results

Programmatic Display Advertising. Strategy-Tactics-Results

May 19, 2021

Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers.  And it can be measured and optimized for performance.  My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display advertising consultancy and is an alliance of mine.  She also has her own podcast on programmatic. We discuss online display strategy, tactics, and measurement.  listen and get insights.

How the right words and messages drive increased conversions. Trust!

How the right words and messages drive increased conversions. Trust!

April 24, 2021

Words on your website, words in your emails, words in your ads, are really a key to driving engagement and conversion rate increase.  Words and style contribute to your brand, and build trust.  Trust encourages clicks. Trust encourages sales. Join me with Randye S. Spina, a long-time communications professional, as we discuss the power of messaging.  Randye is a Marketing and Communications professional whose corporate career included senior level positions in Financial Services and the Travel industry before evolving into Higher Education and Consulting, having owned an agency for 13 years.  She has worked with hundreds of businesses, and built a long list of successes with start-ups including creating, building, scaling, then managing marketing campaigns. She now is one of the consultants with Your Revenue Growth Team.

Your Revenue Growth Team.  How Marketing & Sales Drive Revenue Together

Your Revenue Growth Team. How Marketing & Sales Drive Revenue Together

April 22, 2021

Paul Mosenson, Founder of NuSpark Consulting, Fractional CMO services, gives an overview of his revenue growth alliance, Your Revenue Growth Team, from a B2B perspective.  His short talk explains what the alliance is, why marketing and sales need to align, and the importance of trust messaging to drive leads and sales properly.  Only 12 minutes, but think about the message.  

The Importance of Customer Lifetime Value (CLV) metrics

The Importance of Customer Lifetime Value (CLV) metrics

April 3, 2021

CLV, or Customer Lifetime Value, is a metric many businesses don't understand how to use properly. But it's an essential KPI!  Join me and my guest, Will Laurenson, an international thought leader on CLV, customer experience, retention, and conversion optimization.  We discuss these key metrics, and how to optimize them for revenue growth.  Wll has his own podcast, found on his website, CustomersWhoClick.  Take a listen, especially if you're eCommerce or SaaS.

Martech, Data, and Strategy. Using Analytics to drive revenue growth for B2B

Martech, Data, and Strategy. Using Analytics to drive revenue growth for B2B

December 21, 2020

You have tech. You have data. Know what you're doing with it?  Do you have the right tools?  Remember the right marketing technology is really important, but it's still about the strategy of generating leads and revenue properly and with rigor.  That's what I discuss with Dan McGaw, Founder of McGaw.io, an national consultancy on marketing tech and data optimization and analytics.  Making the numbers work to provide insights on growth opportunities is what our podcast is about.   Listen up!

 

Dan McGaw is an award-winning serial entrepreneur, marketer, and speaker. He is the Founder and CEO of McGaw.io, an analytics, and marketing technology consultancy. Coined as one of the original growth hackers, and one of the godfathers of the marketing tech stack. He is the former head of marketing at Kissmetrics.com, and now with consulting practices leads companies big and small to success with their marketing technology and analytics

Lead Nurturing Content Strategy with Marketing Automation

Lead Nurturing Content Strategy with Marketing Automation

November 6, 2020

Lead nurturing, email marketing cadence, or whatever you call the process of email marketing sequences, is critical to engage potential prospects to consider your firm. Build trust, mix with offers, but don't over do it.  There's a process here, and it's discussed with Genoo founder Kim Albee.  Genoo is a low-cost but robust marketing automation platform that integrates with WordPress.  As always it's not the tool, it's the strategy.  How to convince prospects with email messaging. 

Kim is the founder and President of Genoo, which leads the field in inbox deliverability across the email service providing industry. She is also the founder of the B2B Online Marketing group on LinkedIn.  She is an expert in using email marketing to build relationships and engagement with your perfect potential customers, and has helped hundreds of companies and entrepreneurs build email engagement engines for their business that has helped to fuel their growth

 

 

Content Syndication:  Driving Targeted Leads Across the Web.

Content Syndication: Driving Targeted Leads Across the Web.

October 15, 2020

Content Syndication is the concept of placing your best lead magnets across hundreds of publishers and generating leads at scale. Netline is the leading content syndication firm; working with publishers across all b2b categories. 

For this podcast we discuss how content syndication works, how to target the right audiences, and how to determine the best content that drives quality leads. My guest is David Fortino, SVP of Audience, Marketing, and Product at NetLine Corporation where he is responsible for the strategic direction and adoption of NetLine's content-centric buyer engagement platform.

I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

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