Fix the Convince- Marketing Optimization
Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more.  A good primer on the options.

Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more. A good primer on the options.

June 14, 2020

I'm a former Media Director with extensive TV buying experience. For optimial reach of messages, there's so many options to present your video besides linear (broadcast).  Cable, Streaming, On-demand, Hulu, Advanced, OTT.  Where does one start?

I discuss all of these options with my guest, Gary Newman, from TEGNA Media. Gary is an Advertising & Marketing Specialist handling agencies and advertisers looking for consultation on local and regional campaigns. Prior to joining TEGNA he spent two years in Philadelphia as an Account Executive for CBS Television where he sold the CBS owned and operated CBS and CW duopoly. At TEGNA his primary focus is on their OTT product Premion.

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.  I am also an accomplished Media Buyer with my firm NuSpark Media

App Marketing Strategies. What You Need to Know to Grow Your App.

App Marketing Strategies. What You Need to Know to Grow Your App.

June 4, 2020

Have an app? Building an app? My podcast focuses on app growth strategies; from app store optimization (ASO) to paid app campaigns. And discussed is key metrics to consider when growing your app including retention and attribution. If you're in the app business or comtemplating building and growing one, you need to listen.  Convincing people to download and most importantly, stay with your app, is critical.

My guest is Fouad Saeidi is the founder & CEO of App Growth Network – A global product marketing Agency for Apps HQ in Vancouver Canada. He has worked on 200+ mobile apps in his career in the past 7 years and operates a team that has members in North America, Europe, and Asia. While working for Sage as the global lead for App Marketing, he realized there are big gaps for product marketing for apps from pre-launch to growth phase and he founded the agency 2 years ago.

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.  And as a developer of my own app, I do app install marketing campaigns. https://nusparkconsulting.com/app-marketing-services/

Revenue Enablement and Marketing Accountability.  What You Need to Know Now.

Revenue Enablement and Marketing Accountability. What You Need to Know Now.

May 28, 2020

Revenue Enablement: The process by which you most efficiently & effectively acquire and maintain customers by maximizing revenue gained through each stage of a customer’s journey; aligning Marketing, Sales & Service.  It's the essense of marketing/sales alignment and optimizing the buyer's journey. It's what I do at NuSpark Consulting, and also our guest!  

Learn about key concepts that can significantly improve ROI by convincing buyers through the journey the right way. My guest is Stephen Diorio,  of the Revenue Enablement Institute. 

He's an established authority on go-to-market innovation with 30 years-experience helping hundreds of sales and marketing leaders use technology to grow profits faster.

He leads the institute of world class academics, experts, and practitioners. The mission is to provide a new generation of growth leaders with the management tools, skills and capabilities they will need to lead the transformation of sales, marketing, and service in order to accelerate revenue growth and adapt to the new buying reality,

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Intent Data in B2B Marketing. Target Companies Most Interested in You.

Intent Data in B2B Marketing. Target Companies Most Interested in You.

May 20, 2020

Considering using Intent data as part of your B2B targeting strategy?  Intent data is information collected about web users’ content consumption or ‘observed behavior’ that can provide insight about their interests, and from this indicate potential ‘intent’ to take an action.  It's all about sending convincing messages to prospects in the market.  Bombora is the leading intent data provider out there, and thus the topic of the podcast.

My guest is Kate Athmer, Sr. Director of Growth Marketing and Sales Development at Bombora. She’s responsible for educating prospects on the many ways Intent data can improve the ROI of marketing and sales efforts, while guiding them toward more sustainable marketing and selling practices.

It's a really compelling conversation.

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Marketing Technology strategies. How does your firm’s Martech stack up?

Marketing Technology strategies. How does your firm’s Martech stack up?

May 15, 2020

Marketing technology has grown leaps and bounds over the years. Vendors are at us left and right. How do you know what to buy or upgrade? How do you evaluate your needs? What are the latest trends and also what's coming down the pike?

My guest, Scott Brinker, tries to put marketing technology into perspective with my delightful conversation. Scott Brinker has been analyzing marketing technology and its impact on marketing organizations for more than a decade. He writes the chiefmartec.com blog and serves as the program chair of the MarTech conference series. He also serves as VP Platform Ecosystem at HubSpot, helping to grow and nurture the company's community of technology partners

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

An Overview of Sales Enablement Tools and How They Help Grow Sales

An Overview of Sales Enablement Tools and How They Help Grow Sales

May 7, 2020

If you want your sales teams to convince buyers to buy more often, then sales enablement may be just the tool you need.  Imagine giving them custom content and a more interactive and personalized presentation customized to the buyer's needs. It's a great way to Fix The Convince. 

Today we talk about Sales Enablement with my guest: Tom Pisello. Tom is well known as the ROI guy.  He is currently the Chief Evangelist for Mediafly and the founder of the Evolved Selling Institute. Prior to this, he founded value selling and marketing firm Alinean, merging with Mediafly two years ago, and was a Managing VP for research firm Gartner. Tom is a successful serial entrepreneur, author, and podcaster.

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

How to Maximize ROI & Revenue Generation with Marketing Mix Modeling

How to Maximize ROI & Revenue Generation with Marketing Mix Modeling

May 1, 2020

Learn the concept of MMM, or Marketing Mix Modeling.  

Marketing mix modeling measures the potential value of all marketing inputs and identifies marketing investments that are most likely to produce long term revenue growth.   It’s a characterized as a statistical modelling that seeks to identify the relationship between your marketing spend in each individual channel, online and physical.

This interesting topic is presented by my guest Christine Crandell.  She is President of New Business Strategies, a B2B customer experience and strategy consulting firm. She is a recognized expert in customer experience transformation, strategy and growth marketing.  A frequent speaker, Christine is quoted in several books and has been recognized with several industry awards. She has published over 300 articles on strategy, customer experience, and sales and marketing alignment. Christine is the author of Sellers’ Compass®, a time-proven, a methodology for operationalizing customer experience by aligning corporate strategy, culture, leadership and technology. She can be reached at www.newbiZS.com

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Getting the Most out of your Marketing Automation Platform to Build More Revenue

Getting the Most out of your Marketing Automation Platform to Build More Revenue

April 24, 2020

If you're B2B  and have marketing automation, how do you know you're managing it and optimizing the platform correctly?  It's a complicated process with so many variables but when properly configured, they are proven to increase sales opportunities and closes.  

I am joined by Rhoan Morgan of DemandLab, a revenue generation/campaign execution firm, to discuss at a high level, the benefits of marketing automation, data modeling, lead scoring, and lead nurturing/content management processes that when optimized, can drive more revenue and ROI.  

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

Email Marketing and Sales Automation; Driving Engagement via Email

Email Marketing and Sales Automation; Driving Engagement via Email

April 17, 2020

Email marketing for many businesses of all sizes, is critical for prospecting, engaging with contacts, and eventually securing leads. There's many platforms out there.  One of particular interest is AutoKlose,  offering a low-cost sales automation and email management platform coupled with a robust B2B database.  CEO of AutoKlose, Shawn Finder, joins me to discuss some of the best practices of email deployment and messaging strategies, as well as how to avoid getting caught in spam. It's a powerful listen.

Shawn Finder is a former semi-professional tennis player gone entrepreneur. At age 24, Shawn started importing packaging from Asia and selling to top retailers in North America. However, always enjoying sales and data he founded ExchangeLeads in 2014 which helps companies build quality data lists for outreaching potential prospects. This was followed by his newest venture where Shawn sits as founder & CEO of Autoklose that combines both sales engagement and list building all in one tool.

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories

 

 

Is It Time to Rebrand? Setting the Stage for a New Brand Story.

Is It Time to Rebrand? Setting the Stage for a New Brand Story.

April 3, 2020

Branding. Is it time to assess your brand story? How customers & prospects experience your firm? If you find that you're falling behind competitors, or your audience's buying needs have changed, or you're just generating less leads and revenue over time, then yes it may be time.

Join me, and Gerry Lantz, founder of StoriesThatWork, as we discuss these issues and the steps it takes to begin the rebrand, or create a new brand story that resonates in today's and tomorrow's environment. 

Gerry Lantz is a branding expert, marketing strategist, and content developer—a bit of a trifecta. His clients activate the persuasiveness and differentiation that may be hidden in their Brand, product, or service using Gerry’s story tools and narrative thinking. Gerry was a “Mad Man”, spending 24 years in New York at three of the top five global advertising agencies. He also was a Corporate Marketing Director at the U.S. division of Ferrero, the international confectionery company. Gerry has received multiple industry awards for creativity and market effectiveness.

And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.