If you want your sales teams to convince buyers to buy more often, then sales enablement may be just the tool you need. Imagine giving them custom content and a more interactive and personalized presentation customized to the buyer's needs. It's a great way to Fix The Convince.
Today we talk about Sales Enablement with my guest: Tom Pisello. Tom is well known as the ROI guy. He is currently the Chief Evangelist for Mediafly and the founder of the Evolved Selling Institute. Prior to this, he founded value selling and marketing firm Alinean, merging with Mediafly two years ago, and was a Managing VP for research firm Gartner. Tom is a successful serial entrepreneur, author, and podcaster.
And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories