Have an app? Building an app? My podcast focuses on app growth strategies; from app store optimization (ASO) to paid app campaigns. And discussed is key metrics to consider when growing your app including retention and attribution. If you're in the app business or comtemplating building and growing one, you need to listen. Convincing people to download and most importantly, stay with your app, is critical.
My guest is Fouad Saeidi is the founder & CEO of App Growth Network – A global product marketing Agency for Apps HQ in Vancouver Canada. He has worked on 200+ mobile apps in his career in the past 7 years and operates a team that has members in North America, Europe, and Asia. While working for Sage as the global lead for App Marketing, he realized there are big gaps for product marketing for apps from pre-launch to growth phase and he founded the agency 2 years ago.
And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories. And as a developer of my own app, I do app install marketing campaigns. https://nusparkconsulting.com/app-marketing-services/