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Content Marketing Strategies for B2B Firms. Building Trust Generates Leads.

Content marketing strategy.  If you're a B2B firm and wondering how important content is to attracting quality leads and closing deals, then listen to this podcast. My guest is Ardath Albee and we discuss the high level strategy of planning and implementing content that builds trust.

Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions, Inc. She helps companies with complex sales turn prospects into buyers and convince customers to stay with personas and persona-driven content marketing strategies. Ardath is the author of Digital Relevance: Developing Marketing Content and Strategies that Drive Results and eMarketing Strategies for the Complex Sale. She is a frequent industry speaker and workshop leader, and you’ll often find her on the lists of the top B2B content marketing experts to follow. 

Oh and she's accompanied by her dog!

I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.

Lead Captured. Now What? Lead Qualification 101.

When leads are captured on a website or landing page via content, what happens next? How do you qualifiy them as actual potential sales-ready leads?  Inside sales versus lead nurturing? Or both.  Listen to this insightful discussion on the process of lead qualification best practices.

My guests are the founders of 3D2B, a global outsourced inside sales/lead qualification provider for companies in the high tech B2B arena.  Jeff Kalter is the CEO and co-founder and has been in the high tech marketing/sales industry for over 25 years.  Sabrina Farraiolli is the VP of sales and also co-founder.  They are based in Italy as well as in Florida.

I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.

Customer Data Platforms (CDP). What, Why, How. An Overview of the Benefits.

I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization and lead generation consultancy.  Do you know what a CDP is? A customer data platform is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems.

My guest, David Raab, explains how CDPs work, and the strategy behind how companies can benefit from utilizing it properly to generate increased customer engagement and sales.  

David M. Raab is Founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that helps companies make the best use their customer data.  Mr. Raab has long experience as a marketing technology consultant and industry analyst.  Prior to his consulting career, he made an honest living as a marketer in the publishing and continuity industries.  Mr. Raab is a graduate of Columbia College and the Harvard Business School. 

LinkedIn Content Strategy for both Sales and Marketing teams

I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization and lead generation consultancy.  Today we talk LinkedIn content strategy and how sales and marketing need to align to optimize the channel successfully.  My guest is Brynne Tillman, a national social selling leader and CEO of Social Sales Link.  

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. 

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. 

 

In addition, Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

 

Listen and learn!

 

 

 

An Intro to the Benefits of Conversion Rate Optimization on Your Website

It's Paul Mosenson, founder of NuSpark Consulting, and my guest for this podcast is Deb Cinkus. 

Deb Cinkus is the founder & CEO of Polished Geek, a boutique digital marketing and web development agency headquartered in North Carolina since 2009. Deb and her team at Polished Geek help clients improve their website and marketing ROI with strategic consulting and expert implementation services in marketing automation, website personalization and Conversion Rate Optimization. Deb is a CXL Institute Certified Optimizer, a credential awarded to those who successfully complete the CRO industry’s most rigorous training and certification program for Conversion Rate Optimization professionals.

The podcast reviews CRO strategy and tactics, for both B2B and eCommerce, with an emphasis on strategic approaches and how a CRO program correctly implemented can make your leads and sales increase dramatically. 

SEO (Search Engine Optimization); A Strategic & Tactical Overview for Business Executives

It's Paul Mosenson, founder of NuSpark Consulting, and my guest for this podcast is Donna Duncan. Donna is a long-time SEO strategist and consultant. Her website is B-SeenOnTop.com.  She's a national thought leader and has been published across a variety of marketing journals.  Today we discuss SEO strategy from a high level view, best practices for keyword ranking, and how to generate more leads and conversions with targeted organic traffic from search engines.

Fix the Convince. What is it for Marketers? An Overview of the Convince Process

Paul Mosenson, Founder of NuSpark Consulting, a Marketing Consultancy and Fractional CMO firm, introduces the concept of Fix the Convince, and gives a high level overview of what the Convincing process is, and why optimizing the convince, or marketing process, is critical for B2B revenue and sales growth.

Website Design Tips for Better Lead Generation

Today’s guest is Cathy Larkin.  She’s the owner of Keep It Simple Web Design. She formerly was an accomplished social media  coach on Twitter marketing strategy. Now she helps small businesses by writing and designing websites with an eye on lead generation. Listen to many tips in how to build or optimize a website to engage prospects better and drive increased conversion rates.