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Get your message clear.  Be perfectly understood. That's Zach Messler's message to his clients and to all of you listening.  Getting your message strategy right is not easy!  Of course think of your audience.  Their needs. You sell solutions!  Optimizing your messaging and content means more prospect engagement, trust, leads, and sales.

Join me and my guest Zach Messler, a nationallly known content thought leader, and owner of ZachMessler.com, as we have an awesome conversation on how the right message approach drives leads and sales.  Have a cup of coffee, and engage wth us. 

 

Folks, sending cold email to purchased lists, whether you agree or not, is an important component to lead generation, and a tactic, if planned and set up correctly, can work to drive appointments, downloads, or other offers. But there's a way to do this properly!  

My guest today is Matt Ratliff, a technical guru and founder of Funneltechie, a consultant that helps firms set up cold email from a technical standpoint.  That means new domain setup, host DNS record setup, list verification, spam management and more.   

I am Paul Mosenson, Lead Generator and Fractional CMO, founder of NuSpark Consulting.  I manage email campaigns as part of my role, so this topic is critically important to understand email deliverability!  Listen!

Have a podcast.  Want to do one?  There's a number of benefits to hosting a podcast or being a guest on them.  Thought leadership.  Sharing on social and email.  Building trust of course due to your insights.  

Today's guest is Mark Colgan, a podcast marketing consultancy, Speak On Podcasts, as well as an outbound/sales expert for SaaS companies.  We have engaging conversion on podcast strategy and marketing them.  Give a listen!  

Know how to interpret data and make it work for revenue growth?  It's one thing to create dashboards, and show trends, but it's another thing to really evaluate it, and make strategic decisions that can determine the right media, demand gen, and sales tactics that drive growth.  It's about data storytelling.

My guest is Scott Taylor, known as “The Data Whisperer” who has helped countless companies by enlightening business executives to the strategic value of proper data management.

He focuses on business alignment and the “strategic WHY” rather than system implementation and the “technical HOW.” As Principal Consultant for MetaMeta Consulting he helps Enterprises and Tech Brands tell their data story.

An avid business evangelist and award-winning original thinker, he continually shares his passion for the strategic value of master data through industry events, public speaking, blogs, videos, whitepapers, podcasts, cartoons, puppets shows and all forms of thought leadership.

With the age of tech and tools (and all those AI and IO websites) there has been a growing role for the title of Revenue Ops, or Rev Ops. Marketing Ops, Sales Ops, etc.  What is a Rev Ops role, why would a business need it, and how does the role contribute to a company growth plan?  The topic is discussed with Michael Hartmann of Hartmann Advisory Group LLC. 

Michael has 20+ years of experience in a variety of industries and in both large and small organizations. Most recently he was Director of Marketing Technology/Demand Generation at Freeman, a leading events organization. He also has a strategic marketing/revenue operations consulting business. Michael is also the co-host of a Marketing Operations-focused podcast called Ops Cast. 

Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers.  And it can be measured and optimized for performance.  My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display advertising consultancy and is an alliance of mine.  She also has her own podcast on programmatic. We discuss online display strategy, tactics, and measurement.  listen and get insights.

Words on your website, words in your emails, words in your ads, are really a key to driving engagement and conversion rate increase.  Words and style contribute to your brand, and build trust.  Trust encourages clicks. Trust encourages sales. Join me with Randye S. Spina, a long-time communications professional, as we discuss the power of messaging.  Randye is a Marketing and Communications professional whose corporate career included senior level positions in Financial Services and the Travel industry before evolving into Higher Education and Consulting, having owned an agency for 13 years.  She has worked with hundreds of businesses, and built a long list of successes with start-ups including creating, building, scaling, then managing marketing campaigns. She now is one of the consultants with Your Revenue Growth Team.

Paul Mosenson, Founder of NuSpark Consulting, Fractional CMO services, gives an overview of his revenue growth alliance, Your Revenue Growth Team, from a B2B perspective.  His short talk explains what the alliance is, why marketing and sales need to align, and the importance of trust messaging to drive leads and sales properly.  Only 12 minutes, but think about the message.  

CLV, or Customer Lifetime Value, is a metric many businesses don't understand how to use properly. But it's an essential KPI!  Join me and my guest, Will Laurenson, an international thought leader on CLV, customer experience, retention, and conversion optimization.  We discuss these key metrics, and how to optimize them for revenue growth.  Wll has his own podcast, found on his website, CustomersWhoClick.  Take a listen, especially if you're eCommerce or SaaS.

You have tech. You have data. Know what you're doing with it?  Do you have the right tools?  Remember the right marketing technology is really important, but it's still about the strategy of generating leads and revenue properly and with rigor.  That's what I discuss with Dan McGaw, Founder of McGaw.io, an national consultancy on marketing tech and data optimization and analytics.  Making the numbers work to provide insights on growth opportunities is what our podcast is about.   Listen up!

 

Dan McGaw is an award-winning serial entrepreneur, marketer, and speaker. He is the Founder and CEO of McGaw.io, an analytics, and marketing technology consultancy. Coined as one of the original growth hackers, and one of the godfathers of the marketing tech stack. He is the former head of marketing at Kissmetrics.com, and now with consulting practices leads companies big and small to success with their marketing technology and analytics