Fix the Convince- Marketing Optimization

Martech, Data, and Strategy. Using Analytics to drive revenue growth for B2B

December 21, 2020

You have tech. You have data. Know what you're doing with it?  Do you have the right tools?  Remember the right marketing technology is really important, but it's still about the strategy of generating leads and revenue properly and with rigor.  That's what I discuss with Dan McGaw, Founder of, an national consultancy on marketing tech and data optimization and analytics.  Making the numbers work to provide insights on growth opportunities is what our podcast is about.   Listen up!


Dan McGaw is an award-winning serial entrepreneur, marketer, and speaker. He is the Founder and CEO of, an analytics, and marketing technology consultancy. Coined as one of the original growth hackers, and one of the godfathers of the marketing tech stack. He is the former head of marketing at, and now with consulting practices leads companies big and small to success with their marketing technology and analytics

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