Fix the Convince- Marketing Optimization

Programmatic Display Advertising. Strategy-Tactics-Results

May 19, 2021

Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers.  And it can be measured and optimized for performance.  My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display advertising consultancy and is an alliance of mine.  She also has her own podcast on programmatic. We discuss online display strategy, tactics, and measurement.  listen and get insights.

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