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Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Media Buying, AI, Media Strategy, Analytics & Measurement
Episodes
Wednesday May 19, 2021
Wednesday May 19, 2021
Online display advertising, or programmatic display, can indeed work with the right strategy- encompassing placements, audience targeting, messaging, and offers. And it can be measured and optimized for performance. My podcast guest is Helene (aka Ellen) Parker who runs a programmatic display advertising consultancy and is an alliance of mine. She also has her own podcast on programmatic. We discuss online display strategy, tactics, and measurement. listen and get insights.
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