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Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Media Buying, AI, Media Strategy, Analytics & Measurement
Episodes
Mar 6, 2020
Mar 6, 2020
40 min
When leads are captured on a website or landing page via content, what happens next? How do you qualifiy them as actual potential sales-ready leads? Inside sales versus lead nurturing? Or both. Listen to this insightful discussion on the process of lead qualification best practices.
My guests are the founders of 3D2B, a global outsourced inside sales/lead qualification provider for companies in the high tech B2B arena. Jeff Kalter is the CEO and co-founder and has been in the high tech marketing/sales industry for over 25 years. Sabrina Farraiolli is the VP of sales and also co-founder. They are based in Italy as well as in Florida.
I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories.
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