LinkedIn Content Strategy for both Sales and Marketing teams

I'm Paul Mosenson, Founder of NuSpark Consulting, a marketing optimization and lead generation consultancy.  Today we talk LinkedIn content strategy and how sales and marketing need to align to optimize the channel successfully.  My guest is Brynne Tillman, a national social selling leader and CEO of Social Sales Link.  

Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching Entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. 

As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage clients and networking partners for warm introductions into qualified buyers. 

 

In addition, Brynne is the author of The LinkedIn Sales Playbook, a Tactical Guide to Social Selling.

 

Listen and learn!