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Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Media Buying, AI, Media Strategy, Analytics & Measurement
Episodes
Friday Apr 24, 2020
Friday Apr 24, 2020
If you're B2B and have marketing automation, how do you know you're managing it and optimizing the platform correctly? It's a complicated process with so many variables but when properly configured, they are proven to increase sales opportunities and closes.
I am joined by Rhoan Morgan of DemandLab, a revenue generation/campaign execution firm, to discuss at a high level, the benefits of marketing automation, data modeling, lead scoring, and lead nurturing/content management processes that when optimized, can drive more revenue and ROI.
And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories
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