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Marketing Optimization Tips for Executives: Lead Generation, Message & Content, Design, Marketing Channels & Search, Advertising, Conversion Optimization, Media Buying, AI, Media Strategy, Analytics & Measurement
Episodes
Sunday Feb 09, 2020
Sunday Feb 09, 2020
Paul Mosenson, Founder of NuSpark Consulting, a Marketing Consultancy and Fractional CMO firm, introduces the concept of Fix the Convince, and gives a high level overview of what the Convincing process is, and why optimizing the convince, or marketing process, is critical for B2B revenue and sales growth.
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