Making sense on TV Media Buying: OTT, Connected TV, Addressable, and more. A good primer on the options.
I'm a former Media Director with extensive TV buying experience. For optimial reach of messages, there's so many options to present your video besides linear (broadcast). Cable, Streaming, On-demand, Hulu, Advanced, OTT. Where does one start?
I discuss all of these options with my guest, Gary Newman, from TEGNA Media. Gary is an Advertising & Marketing Specialist handling agencies and advertisers looking for consultation on local and regional campaigns. Prior to joining TEGNA he spent two years in Philadelphia as an Account Executive for CBS Television where he sold the CBS owned and operated CBS and CW duopoly. At TEGNA his primary focus is on their OTT product Premion.
And I'm Paul Mosenson, the host of Fix the Convince and Founder of NuSpark Consulting, a marketing optimization consultancy for firms of all sizes and categories. I am also an accomplished Media Buyer with my firm NuSpark Media